Spending money online is getting easier and easier, and so more and more online stores are opening.
In an age of online shopping, you need to make sure you're standing out. That's why your data is so important. If you take the time to measure your website data, you can learn a lot and make changes that really make a difference. Here's what to look for, and what to do with your scraped data.
If you start digging into your website data, you'll find more numbers than you'll ever know what to do with. You'll need to look for the following data before you start making changes to your online store:
1. Visitor numbers vs. customer numbers: Out of all the people who visit your site, how many come away having made a purchase? The more customers, the better. If there's a wide gap, that's something you're going to need to investigate. Why are people leaving without buying?
2. Where shopping baskets are abandoned: There's a real problem with customers putting items in their cart, but never buying them. Where did they give up? If your data is showing the same page over and over, you may need to make changes.
3. Customer registration numbers: If you offer guest checkout, then you'll want to see how many people are choosing to register with you. Are there any ways to increase the numbers you have?
4. As well as these, you'll need to monitor what your competitors are doing too. By comparing your data to theirs, you'll be able to see where you're beating them, and where you'll need to make improvements.
5. Competitors' prices: This is an easy piece of data to track, but you shouldn't ignore it. If they're undercutting you, you'll need to work to bring your customers back.
6. Top selling products: What are your competitors selling, and how do their top products compare to yours? Are they offering something you currently can't?
7. Supplier special offers: Your competitors will always have offers on, just as you do. What do they have on offer? How long for? Can you compete with what they're offering?
"One final piece of data you'll need to track is social trends online. The internet moves fast, and it's only got faster still since social media became popular. What's popular online? Can you use it to your advantage?," suggests Patricia Burchfield from Assignment Writing Service.
Now you have your data, you need to adapt your online store to really get the conversion you need. Here are some pointers to get you the results you want.
Now you know how to get the data you need to make decisions and can confidently make those decisions, you'll need tools to help you implement them. Give these tools a try. They're all highly useful in creating good content and improving e-commerce.
Data is a powerful tool in ensuring your online store is a success. Don't neglect to examine it often, and look for the patterns and trends. With that data, you can keep yourself ahead of the pack.
Mary Walton is an online business writer. She works as a resume editor at Resumention, and creates successful business presentations and online courses at Paper Fellows. Mary has a blog - Simple Grad, there you can check latest tips for students on how to improve education and college life.
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