Are you a new business looking for new ways to reap the benefits of digital discourse?
Maybe you’re a company with deep roots hoping to stay up-to-date and relevant in the online age?
Whatever your situation, there is always more to be gained from engaging with digital platforms to market your brand. Unfortunately, this wide array of services on offer to you and your offerings has led many businesses to become overwhelmed when attempting to cobble together definitive strategies to boost their reach.
To aid in this struggle, we have compiled a list of our top-picks of services geared toward putting your company in the limelight, to make sure that you have some excellent options, without the excessive feeling of freedom that can accompany your first foray into digital marketing.
Gathering Your Marketing Intelligence
In a vacuum, the logical way to gain an enthusiastic following is to ensure that you are offering high-quality, consistent services that are relevant to the interests of your chosen audience. While this is definitely an important part of being a successful business, in reality, there are a wide variety of factors that need to be taken into account, such as frequent changes in market trends.
For those of us that don’t have the time, patience or means to stay firmly on the pulse of consumer needs, enlisting the services of an experienced web scraper may be your best option.
Web scraping (or data scraping) is a process that involves pulling data in various forms from a page or website through use of a designated web scraping software. This data can include images, text, code and, most importantly, insights into the analytics of that page.
This can be a time-consuming task, but with the end result being full access to a wealth of helpful information about what your audience is looking for from your service the benefits far outweigh the costs. For those that can’t realistically dedicate the amount of time that web scraping can necessitate, there are companies that are willing to maintain the process for you at a minimal fee.
What’s web scraping? Check here if you are new to web scraping & data extraction – https://vimeo.com/174595505
Connect With Your Audience
Whether or not it’s intentional, every brand has a voice that customers are very aware of, and as the line between businesses and their audience continues to become more tenuous, being in control of your tone has never been more vital.
Stephen King once said - “If you don't have time to read, you don't have the time (or the tools) to write. Simple as that”. Presumably, the kingpin of literary horror wasn’t referring specifically to link building and online content, but the sentiment still stands.
Taking inspiration from the highs and lows of the past is something that every great brand does, as it helps you to navigate away from the unfortunate fates of businesses that have found their demise in easily avoidable mistakes. While it may feel strange to take tips from potential competitors, ensuring that your brand has the best chance at success should be well worth the slight indignity.
The Key to PPC
Have you ever wondered why some businesses appear to consistently thrive in Google’s ever-fluctuating rankings? For some, it is assisted by an enormous built-in audience, but the answer tends to fall into two categories: SEO and PPC.
PPC (pay-per-click) is a feature of Google AdWords that allows websites to bid for a place at the top of specific keyword searches. Many high-volume keywords have a barrier of price to contend with as globally established brands fight for search engine victory, but this also leaves many more specific keywords up for grabs at a lower cost.
As an example, while “Candles” as a keyword may be out of your price range, “Lavender-Scented Candles” will almost certainly have a significantly lower cost-per-click. This is simple approach, but it’s one that many companies often overlook when trying to boost their rankings.
Your online brand is only as successful as you allow it to be.
It can be an uphill battle, but if you’re willing to put in some time and creative thinking, you’ll (almost) certainly come out on top.
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